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DEPARTMENT OF COMMERCE (ADVERTISING)

The Department of Advertising, Sales Promotion & Sales Management was set up at Loyola in 1994 and offers under graduate course in B. Com Advertising.

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"These students are going to be selling things for a living. Our main target is to inculcate belief in their own marketability."

- Mr. G. Srivatsa Head of Department

About Us

| Who we are and what we do
The Department of Commerce (Advertising, Sales Promotion & Sales Management) began in the academic year of 1994-95, and has ever since been in great demand from students all over the state. This is thanks in part to our unique combination of disciplines and in part to our unique ability to expose our students to the best of the industry while studying.

Some key statistics for the Department of Commerce (Advertising, Sales Promotion & Sales Management):


  • 1 Course

    We offer 1 UG course of B. Com Advertising, spanning over 3 years

  • 10 Faculty

    With a cumulative experience of 152 years

  • 140 Students

    Hand-picked for their flair for selling

  • 800 Alumni

    Most of whom work with leading ad agencies





Admissions to our B. Com Advertising course happen through the common Loyola admissions route.

Highlights

| What makes us different
We give our students every opportunity to grow and to gain insight from real-life marketing giants. Our students are ready to tackle their jobs with the same flair as any professional. Here is how we make that possible:

  1. 01 Live Projects

    Students get the opportunity to work with industry giants such as Taj Hotel, IDBI and HUL from the very first year, corresponding to their course-work with the experience they glean from these companies.

  2. 02 Seminars & Workshops

    We tie up with prestigious organizations and prominent personalities to conduct talks and workshops at the Academy. Students are often required to base assignments on these seminars.

  3. 03 Unique Course Grouping

    Our multi-disciplinary approach makes students eligible for a variety of professions.



Apart from the subject matter of the course, we teach our students to take initiative and responsibility. We train them to consider the big ethical question marks to all commercial questions.

Achievements

| The big events in our journey
Our department is consistent in its quest for new borders to cross. Here are a few examples of those we already have:

  • 1994

    B. Com. Advertising, Sales Promotion and Sales Management is established in Loyola Academy

  • 2010

    Department students place 1st in AURORA theatre fest conducted at Mekaster Auditorium, O. U., Hyderabad

  • 2012
    1. Department organizes one-day exhibition on “CONSUMER ADVERTISING AWARENESS” inaugurated by Rev. Fr. Anzelo Rex, S. J., Vice- Principal
    2. Guest lecture by Ms. Geetha Venkatraman, Manager, WFM_CTS providing insight on soft skills
  • 2013

    One-day workshop on Entrepreneurship Orientation jointly organized by National Small Industries Corporation Ltd and the department at Inigo Hall

  • 2015

    The Department organized a guest lecture on “Corporate Readiness Program” by Ms. Geetha Venkataramana, HR Manager, Cognizant Solutions and Mr. Shiva, HR, Cognizant Solutions on 29 June, 2015.


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